Noche Buena (Christmas Eve) is the biggest holiday in the Latino community. Naturally, Cubavera, a brand that reflects Latino culture, wanted to own one of the most sacred occassions in cultural diaspora.

We created a social media campaign titled “Cubavera Nochebuena” to mark the celebration. In the campaign, Latinos and friends describe what Nochebuena means to them — from the party, to the experience, to the fashion.

Needless to say, we had a blast.