Marketing & Branding

NCH Heart Institute
(Launching a New Service Line)

NCH Heart Institute My team and I had the honor of branding and launching the newly designed NCH Heart Institute.

The goal was to have NCH be recognized as a national leader in cardiovascular care (procedures, treatment and care). As part of our launch campaign, we designed all-new brand elements for the Heart Institute and our first regional TV commercial to announce the establishment of the NCH Heart Institute.

>>> NCH Heart Institute TV SPOT

NCH Community Outreach
(Covid Campaign)

NCH partnered with the Mayor’s Office and the City of Naples to help educate the community on the importance of wearing a mask. Being a community-centric organization, we decided to celebrate local heroes for wearing a mask.

Police officers, civic leaders and community employees were showcased in this initiative to prove that you can do your part to help keep your community safe — even if it just means wearing a mask during a global pandemic.

As Executive Creative Director, I created and managed the campaign. Our team of designers and producers, along with a film director and production team produced a holistic marketing campaign that featured a series of TV commercials, print pieces, digital media and social content.

>>> NCH – All Heroes Wear Masks