The Georgia Dairy farmers were looking to create a splash by partnering with athletes in a sports marketing initiative. With a limited budget, we needed to get creative with how we can get the farmers the most bang for their buck. Thankfully, college athletes can now accept NIL deals. So, we created a campaign that the Dairy Farmers and Georgia Agriculture can get excited about.

This was the first regionalized version of the national milk campaign “You’re Gonna Need Milk For That.”

As Executive Creative Director, I identified the right athletes, negotiated their contracts with their representatives, and co-directed a social media campaign featuring 3 notable University of Georgia football players.

Nakobe Dean, Linebacker