In the next phase of Google’s world domination, they’ve launched the .soy domain, which is designed to connect brands to Latino millennials.

Google realizes that there are Latinos doing amazing things every day, but they lacked a platform to call their own. Introducing .soy and specifically, HolaGoogle.soy — a site that celebrates those Latinos and their awesomeness.

I am more than proud to have worked on this site launch, which featured digital shorts on a series of inspiring Latino Millennials and how they use Google products in their everyday life.

From the initial pitch, through the interviews and into the filming of their stories, I felt a deep connection with our heroes and I was privileged to tell their story.