For the launch of Justin Timberlake’s premium tequila brand, we kicked off a strictly social campaign that centered around JT combining talents with the father of tequila, Don Sauza.

The two collaborated to redefine the idea of premium alcohol and premium lifestyle. They called it “Premium Remastered.”

The campaign, which launched on Facebook and Twitter, featured Timberlake quoting some of Don Sauza’s quirky, yet insightful, life lessons.

901_August_AkwardSilences from Alex Martinez on Vimeo.

Sauza901 Justin Timberlake shares Don Sauza’s wisdom.

901_August_TheBiggerTheManDreams from Alex Martinez on Vimeo.

Sauza901 Justin Timberlake shares Don Sauza’s wisdom.