ESPN wanted their X Games experience to be awesome. Their product was extreme, but their online communication lacked the impact and energy their audience expected.

So we did what was needed to be done. We activated the awesome. We redesigned their website – look and feel, tone and manner, functionality, user experience, communication methods and most importantly, how users interact.

We created a 2nd-screen / companion-screen experience that re-invented how ESPN publishes information. We incorporated elements like trending topics and real-time information from both social and traditional journalism arenas.

The newest toy was the Hype Meter. This amazing tool aggregated the “hype” around a given athlete, event or specific run in real time. Users influenced the hype by using designated hashtags, shaking their smart phones (via the X Games app) or going online and playing a twitch game. Basically, this was our version of online applause. Huge success.

XGames_Case Study from Alex Martinez on Vimeo.