As part of their global Super Bowl marketing plan, Coca-Cola wanted to target fans in Houston (host city for the big game) and create awareness for their on-the-ground activation.

So we created a Coca-Cola cook off that connected seamlessly to their Coke with Food initiatives.

Our activation featured a local celebrity chef and a former Houston Texans great pitted against each other in a chef vs jock cooking challenge.

The month-long campaign featured three social media vignettes, various social media posts and culminated with the cook off in Houston during Super Bowl weekend.

(I must say, many thanks to our production team for hustling on this one. This was shot during a flood in Houston. Yes, an actual flood.)

Big Game Showdown from David Adam Cone on Vimeo.