When it comes to marketing for the World Cup, you don’t have to try very hard to elicit emotion. So when DIRECTV looked to introduce a digital layer to their 2014 World Cup campaign in Latin America, we went right after their audience’s most passionate of points – their fanhood.

Come World Cup time in Latin America, there’s only one thing that matters. The World Cup.

Durante el mundial, nada mas importa.

Despite having an above-the-line campaign starring Oliver Stone in the can, our “Nada Mas Importa” campaign resonated so loudly with DIRECTV that it became the over-arching campaign theme.